Monday, August 18, 2008

What is Conversion Optimizer?

Conversion Optimizer is an optional feature within AdWords. When enabled, Conversion Optimizer can automatically adjust your bids to maximize conversions at the minimum price. This feature relies on a site's conversion data to operate, and is already available to AdWords Conversion Tracking users. We plan on rolling it out to Google Analytics customers soon as well, but for this feature to function with your Analytics data, you must first opt to share your data with Google. Then, activate Conversion Optimizer in your AdWords account once the enhanced version of this feature becomes available for you to use with Analytics.

No comments: